SINGAPORE, 15 September, 2017 – Mobile payments technology company, Liquid Group, has released a new version of the Liquid Pay mobile payment app that includes many new features that will enhance the cashless payment experience for consumers and merchants. The new version of the app introduces the ability to provide consumers with personalized offers and promotions based on sophisticated analysis of each user’s purchasing behavior.
These new “smart marketing” features, powered by Liquid Group’s advanced machine learning driven platform, offer merchants intelligent analytics and campaign management tools and capabilities that empower them to better understand, influence, and enhance their customers’ purchasing behaviors. Merchants can now offer targeted offers to specific user groups, providing an improved customer experience and driving meaningful and sustainable business growth.
The new app also features an improved, user-friendly interface, a shop packed with great deals and offers that users can save or share with friends, a gift box where users will receive their personalized offers, and a new integrated checkout experience that ensures users never miss out on a deal or promotion.
Liquid Pay is launching its mobile-first customer engagement capabilities in partnership with Singapore hawkers island-wide, bringing its big-data-based marketing toolkits to a large portion of the retail market that has yet to maximize the potential of digital analytics. Starting today, hawkers who are on the Liquid Pay platform will be able to use the Liquid app to push offers and promotions to consumers who match key criteria – for example, Liquid Pay users who frequently shop nearby at dinner time, and who often buy a certain type of dish.
Jeremy Tan, Chief Executive Officer of Liquid Group, said, “We believe that the key to cashless adoption is to be able to offer real, tangible benefits to users. It’s not enough to just provide another way to pay – we have to make it more valuable for the consumers and the merchants to use the cashless platform. Our new smart marketing features enable merchants to engage in a meaningful way with a very high potential group of consumers, and provide our users with the added benefit of enjoying smarter and more targeted discounts and offers the more they use our platform.”
The Liquid Pay app is available on both the Android and iOS platforms.
About Liquid Group
Liquid Group is a payments technology company and operates Liquid Pay, an integrated mobile payment app that delivers personalized offers based on consumer payment activity. Liquid Group provides merchants with tools to drive customer acquisition and improve their marketing reach and works with financial institutions and telecommunications organizationsto enhance their mobile payment capabilities. Founded in 2015, and headquartered in Singapore, Liquid Group is a wholly-owned subsidiary of Korvac Holdings Pte Ltd., an investment holding and management company specializing in payments technology.